You should be doing this anyway, but by refining your targeting options

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So popular among privacy-minded users. The Bad News About Ad Blockers Let’s get the bad news out of the way first. The rise of ad blockers will affect advertisers – the real question is how, and how many. Some advertisers may notice a significant impact on the performance of their mobile PPC campaigns, whereas others might not notice any difference at all. In a way, you can think of this development in much the same way as Google’s “Mobilegeddon” algorithm update earlier this year – some sites were hit hard, and others didn’t even notice. ad blockers impact A mobile SERP before and after installation of an iOS 9 ad blocker, via .

soundboy Ad blockers affect the display of PPC and display ads, across Google AdWords, Bing Ads, and IT Numbers other advertising networks, meaning that advertisers with any type of active campaign could potentially be affected by increased adoption of these software programs. If you’re running a PPC or display campaign targeting mobile users on Apple devices, and they have an ad blocker installed on their device, they won’t see your ads. It doesn’t matter what extensions you’re using, how many ad formats you’re taking advantage of, how good your ads are – if a user with an ad blocker searches for a keyword you’re bidding on, they won’t see your ads. At all. before and after ad blockers Example mobile site with ad blocking disabled (left) and enabled (right) The Good News About Ad Blockers It’s not all doom-and-gloom – there is some good news.







Mobile Ad Blockers Don’t Affect Desktop Search Campaigns Although increasing use of ad blockers will affect some advertisers, it’s important to note that this whole situation was triggered by Apple’s decision to allow ad blockers to be downloaded and installed on mobile devices – this does not affect desktop campaigns whatsoever. If users aren’t using ad blockers on their desktops, your ads could still be shown as they always have. It’s also worth remembering that most people don’t use any ad blockers at all, and just because Apple has allowed them on the App Store doesn’t mean all users are going to radically change their behavior. You may also want to think about the targeting options of your campaigns.