Bank APP has its own particularity and

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Of the less advantageous customer groups are retained by small and medium-sized banks and life for these banks will definitely become increasingly difficult. What dimensions should we focus on to improve the user experience of bank APPs? Bank APPs are tool applications and their usage time is completely incomparable with social APPs. Therefore bank APPs need to highlight daily applications in interface design make them easy to understand and improve the functionality and convenience of users.


Bank APP has its own particularity and complexity in exploring user needs and FR Numbers demands. First the bank itself has a sufficient and relatively stable user base. Secondly users’ demand for actual product benefits is much higher than user experience. The bank's products include deposits loans financial services etc. while APP is not a bank product but a service method of the bank and one of the bank's multiple channels.





In actual work users may be more concerned about high-yield and highly liquid financial products. If you only use the visual experience of the APP to improve the user experience it is likely to put the cart before the horse. Finally compared to general Internet products bank APP products pay more attention to risk prevention and control.