Also ask yourself the following questions

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Customer examples are ideal for storytelling because with the customer as the main character, you have someone with whom the readers can identify. Important questions To prevent your customer stories from becoming pure product advertising, you should ask yourself the following questions: How does my customer see the world? How can I support my customer? What are the details of the problem? What points in the story might resonate emotionally with the reader? In a customer story, it is important that you see the customer as the protagonist and yourself and your product as the helper.


Example: Live more in life The drug manufacturer Janssen Germany launched a storytelling Special Data campaign in 2015 with a focus on customer examples. On the website mehr-leben-im-leben.de, Janssen presents the stories of patients who report openly and honestly about their health challenges. Storytelling campaign from Janssen with the title live more in life Live more in life – Janssen’s storytelling campaign. Insight stories Insight means something like “consumer insight”. Insight stories take a consumer need or behavior and package it into a story, at the end of which the insight is presented.




The cosmetics brand Dove, for example, is very successful with this type of corporate storytelling because its stories deal with the topic of beauty and self-perception . Important questions In order to create insight stories for your company, you first need to observe consumers and invest some time in behavioral research. The free SEO course from Seocracy Do you like this blog post? If you want to regularly keep up with the latest trends in online marketing, then subscribe to our newsletter now. At the beginning of the free subscription you will receive a daily email to get you fit in SEO - for 5 days.