what resources must he mobilize

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The prospect also does not necessarily know on which criteria to base his decision, you thus enlighten him on the strategy to adopt to make his choice. Doing this service also makes you “likeable” in his eyes. Part 4: collaboration. What solution did you propose? What challenges have you faced? Describe the progress of the project: the prospect wants to know how a collaboration with your company works in practice, he wants to know what to expect – particularly in terms of deadlines and the involvement of his teams.

the results. Highlight relevant – and rewarding – figures… End with a positive Phone Number Data remark from the satisfied customer, to create complicity. Be sure to emphasize the customer's point of view : you are not in the position of a salesperson presenting a marketing speech, you are telling a real story. So be sure to pepper your case study with quotes from your client. The result: a dynamic and realistic rendering that arouses the reader's interest and convinces them.




Step 4: Have the client reread the case study This step is essential, to correct any misunderstandings and check that your client feels in agreement with what is being said – for example, he ensures that you do not embellish his words. You are reliable and transparent, which also helps to strengthen your bond with the customer.