improve the user experience for the benefit

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The PAYBACK app – bonus points and personalized offers Communications team 01-18-2024 Shop, collect points and get rewarded: As Germany's largest bonus program, PAYBACK now inspires over 31 million customers with points when shopping and the opportunity to save. With 700 partners, the company is not only strongly anchored in stationary retail, but also offers a large online marketplace with its PAYBACK app that connects all retail worlds. With Adobe Analytics, PAYBACK has been relying on a technological solution for many years that continuously brings together existing data.

This allows the company to generate insights in real time and enrich existing customer profiles to obtain a holistic view of customers' interests and desires. With the data collected, PAYBACK can optimize its customer journey at any time and conti Job Seekers Phone Numbers List nually of the customers. Adobe's demand for further development and speed of innovation has now convinced PAYBACK to generously expand the already long-standing partnership. Data democratization supports customer growth With the app and the numerous partners, PAYBACK has a comprehensive GDPR-compliant view of customers' purchasing preferences, for example information about the place of purchase, the channel, preferred brands and the product groups or items purchased.

If analysts are solely responsible for understanding the information in existing data when interpreting the data, there is a risk of overlooking important insights with practical use. Thanks to the user-friendly interface of Adobe Analytics, anyone at PAYBACK can create their own analyzes with a little training and the appropriate support from their own analytics team. In this way, the various specialist departments can analyze the PAYBACK app and the company's websites almost in real time. The result? Slimmer processes, faster insights and greater relevance for diverse teams.