Introducing a business framework to analyze your company

kosipoy770

In addition, it is effective as a content that elicits emotions and empathy from consumers, making it easy to remember them. If you have a brand character, you can use it in various situations where promotion is required, such as product packaging, advertisements, and SNS posts. When creating a brand character, it is important to not only design it, but also to design it in advance, such as personality and story, to match the needs of the target consumer. 6. Create a community with users In content marketing, having an environment where UGC (user-generated content) is created strengthens differentiation.


When generating UGC, it is important to establish a community with users. Having a community where companies and users can interact can increase user loyalty to the brand and build long-term customer relationships. As the number of fans increases, it will become Phone Number List easier for users to want to spread the word about your products and services. Furthermore, user activities and opinions within the community often provide hints for new product development and service improvement, and can be a factor that supports the growth of companies. However, proper management and moderation is required to operate a community. It is important to build a management system in a planned manner, as it is necessary to appropriately incorporate user feedback.




and competitors In order to differentiate yourself through content marketing, it is essential to understand the situation between your company and other companies. Here are three useful frameworks to help you analyze your situation. ・3C analysis ・SWOT analysis ・Five forces analysis We will explain the characteristics of each and specific plans needed for differentiation. 3C analysis 3C analysis is a framework that clarifies your company's position and market trends by analyzing three elements: "Company," "Customer," and "Competitor." First, through an analysis of the company, we will clarify our company's strengths and the value we can provide, and aim to create content that takes advantage of these strengths.