Choose the right product photos

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Google Shopping ads appearing at the top for a search on water bottles Here are some tips for creating successful Google Shopping ads: Your product photo is the first thing people see when looking at your Google Shopping Ad. Make sure you follow Google’s Guidelines for the type of photo they want you to use, but also make sure to test different photos to see what works best for your audience. Make sure the price is right: Your price impacts whether people click on your ads. Make sure that Google grabs the right price for your products, especially if you’re having a sale or marked down an item. Add product attributes that help you sell more: Adding more details to your product listings can help you close the deal.

Consider adding features like color, size, shipping information, and more to generate more buzz Belgium Phone Number Data around your PPC ads. By following this PPC marketing trend, you’ll help your business put your products in front of more interested leads and boost revenue for your company. PPC trend #19: Staying agile To wrap up this list of paid search trends, let’s talk about agility. The world of PPC advertising continually changes. Platforms like Google optimize their ad process and change it to make the ad experience better for visitors. So, that means you need to keep your strategy agile. Being agile means you’re willing to adapt your strategy to the latest changes. It involves keeping up to date on PPC news to know if anything is upcoming or changing.



If you want to see long-term success with PPC, you must remain agile and adapt to the changes. Ready to take advantage of these PPC trends? If you want to drive better results with PPC in 2024, you need to stay on top of PPC marketing trends to ensure your strategy stays current and effective. But keeping on top of pay-per-click trends is time-consuming ­­–– and it takes even more time to implement them. That’s why it’s vital to partner with a PPC agency like WebFX. We have a team of 150+ Google Ads Certified team members who know how to run successful PPC campaigns. We’ve already driven $6 billion in revenue for our clients.