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Almost every piece of virgin land with potential must be cultivated, exacerbating the zero-sum game in the entire industry.Douyin started to focus on game live streaming around 2018, which not only overturned the golden job of Douyu Huya under Tencent, but also put great pressure on Bilibili, which was highly dependent on the game business at that time. At about the same time, Wukong Q&A invested 1 billion per year to subsidize answerers. Hu's core high-quality creators are changing jobs in droves. By the beginning of 2022, Douyin launched a graphic and text function, and within nine months it had achieved a single-day reading volume of over 10 billion, aiming directly at Xiaohongshu.Naturally, the three small giants will not sit still and wait for death. While the giants are invading the backyard, Station B is increasing its investment in non-two-dimensional content.
Xiaohongshu has launched a video account, and Zhihu is also trying to break through the one-question-one-answer paradigm to make content presentation more diverse.In the new stage of Xiaohongshu broadening its Cyprus Mobile Number List moat, Instagram and other former teachers are still digging deep into the moat, and it is no longer possible to provide valuable reference. the latest trend of the Internet and explore new betting objects.Short videos, light content, self-made variety shows, live streaming...the small giants have tried all the new popular methods on the market, and have also achieved some results at the tactical level.
Xiaohongshu’s video publishing volume increased fourfold from 2019 to 2020. The revenue share of Bilibili’s game business was overtaken by value-added services, and Zhihu also produced a self-made variety show with over 100 million views.However, if we zoom out a little further, we can see that although the new businesses recently launched by the small giants are far from ineffective, they have not become a new engine to lead the entire company to jump to the 2.0 era. Instead,
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發表於 2024-2-24 14:54:12