Scoren says both options offer huge

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The Google algorithm continues to favor sites with video content, making this content important for both marketing and SEO," he added. Marketgoo went a step further and created a course for online learning platform Udemy that was more educational than promotional, said Larissa Murillo, marketing manager at SEO and website marketing tool Marketgoo.

Best Marketing Strategies Udemy B2B Email List Course Examples “The idea behind  this strategy is to build brand awareness of our SEO tools and use the course to teach basic SEO and how to use our tools to help achieve that goal,” she said. While acknowledging that attribution of registrations is tricky because students type in URLs rather than click on links.

Murillo said another advantage is that the videos can be reused in other ways, such as blog posts. 11. Host or Join a Podcast Digital marketing consultant Ryan Scollon calls podcasts “a real breakthrough in 2019,” especially the proliferation of digital marketing shows. Marketers can appear as guests on established podcasts or create their own, and  benefits and few drawbacks.