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Your ideal subscribers are those who They are interested in your product or service They have a need that you can solve even if they dont know it yet They are willing to pay for your product or service They can recommend or bring you closer to other potential clients The best way to grow your subscriber list, and to make sure they are the right people, is to create valuable content for them . This is known as Content Marketing . Pamela Wilson, author of the book Master Content Marketing , compares it to a fishing trip Imagine that you are in the middle of the lake, armed and ready to catch a large number of fish. You carry your net, your hook and your rod. These tools are your content, and the fish are the leads you will attract. Content that converts readers into prospects or leads is known as Lead Magnet .


This type of content is more detailed and indepth, generating enough value for the Algeria WhatsApp Number reader that they are willing to exchange their email to receive it. The most useful Lead Magnets are Ebooks Webinars Downloadable lists Templates If you want to learn more about how to create content that attracts and converts your audience, visit our previous post Ultimate Guide to Developing a Content Marketing Strategy.  Take care of the regulations The worst nightmare of an Email Marketing campaign is the Junk Mail or Spam folder . It is our responsibility to prevent at all costs our emails from reaching that tray or, even worse, from being marked as spam by the recipient of the email. considerations that we must take care of CANSPAM Compliance.





This regulation is responsible for ensuring that subscribers only receive emails that they themselves have requested. To ensure compliance, you must Include your company name and address in all emails Always add a visible unsubscribe link Use real emails so that the recipient responds to the email Write an email title that describes its content Avoid Spam filters. Email providers take certain factors into account to send emails directly to the Spam folder. To avoid that fate, we recommend Ask your subscribers to add your email to their contact list Write friendly texts. Avoid aggressive sales words or phrases that can be misinterpreted by filters example BUY NOW Implement a double confirmation of subscription to the mailing list  Analyze the results Do you remember the objectives you defined at the beginning of this process Now is the time to return to them and analyze the results of your campaign.
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