Water Becomes A In Central

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Users direct their central vision, based on eye rotation. This technique can also be applied through infrared rays and is based on illuminating the eyes with light to measure the amount of light that the surface of the eye reflects, so that the gaze of the user who is viewing the image is tracked and recorded. . The information presented by this technique is of great value in order to understand the behavior of users and, thus, design their interfaces.

There are many studies that offer very interesting results on icon design, graphic representations and tables, web layouts, menu presentation or text readability. Due to the increase in professionals using this technology and the reduction in costs, an moible number data increasingly widespread use of eye tracking is expected in the commercial world. In addition to this technique, there are many others that are used both individually and in combination.



Allow us to analyze what users feel and think, something that they would not otherwise express: Facial analysis (FACS) . It allows analyzing the different movements of the muscles of the face, which are directly related to the expression of feelings and emotions. Electroencephalogram . It is a tool in charge of measuring the different electrical variations that occur on the surface of the brain and are caused by a neuronal response.