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There are multiple ways to sell on Amazon. Selling to Amazon as a wholesale partner, particularly if you are a small or startup D2C brand, is not going to be beneficial. However, there are smart ways to use Amazon’s massive audience to your advantage, by leveraging an Amazon Seller account.
This allows you to list select items on Amazon, drive Cameroon Email List transactions, and control things like pricing and assortment. The key is to be strategic in your Amazon presence, keeping in mind that Amazon owns the customer relationship, and your margins on Amazon sales are lower. This can be a discovery vehicle for your products.
I recommend keeping a limited assortment on Amazon, so your e-commerce store has stronger merchandising and product choices. Move your old inventory to Amazon for liquidation and markdowns so you can keep your site looking more premium. And, take part in programs geared toward earning customer reviews for your products.
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