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I feel you. I feel where you’re coming from and I think that’s why we created those info sheets I was talking about because, yeah, it’s very easy to pontificate about these things at a really high level. And then, like I said, you get to work the next day and you fire up your computer and you’re thinking, “where the hell do I start?” So, I think when it comes to communities, it’s really the best place to start and the most simple place to start is just listening. So, tools like Hootsuite make it really easy to curate a stream where you’re just listening to a certain set of keywords or a certain hashtag.
So that you can start finding those communities and finding those relevant to your business or topically relevant to your business depending on the goals and limitations that you that you have in your organization. And that’s a really Canada WhatsApp Number Data great way to just start absorbing what’s happening, and then starting to think about how we could fit into this in a way that is not going to interrupt what’s happening? How can we come in and add some value, come in and add some education, or come in and just add some entertainment. So, always thinking about how we can fit into this rather than how we can get a piece of this pie.

I would suggest social listening as the number one place to start. Whether that’s tracking hashtags, tracking certain profiles, just tracking groups, just sitting back and listening and then almost taking a behavioral economics approach to it. Look at what’s motivating these people. What are they trying to do? How can we best tap into it? That would be my advice for that one. [Giuseppe Caltabiano – Rock Content] Thank you very much, Sarah. Second question from Carl. What are the social commerce platforms you think we should definitely focus on and why? [Sarah Dawley – Hootsuite] Hmm, Facebook and Instagram may definitely make it the easiest.
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