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Keyword density is no longer the primary way to rank. Best Practices 2022: Using EAT and Human-Centric UX to Create Meaningful Content Rock Content set out to rank for a very specific core term when we created our business data publication. That one term was [business data]. However, instead of ranking for just our core term, we ended up also ranking for terms and intent phrases that were completely different from our original plan. This post ended up being one of the top three results for keyword phrases we weren't expecting to rank for, like [data for business] and [the value of data for business]. What happened? Our team had created a solid article that answered a series of interconnected queries on one topic.
The content helped answer deep questions from readers. Google, which Telegram Number Data now understands user intent, user experience, and topic queries, saw multiple high-quality bookmarks on our site. He also acknowledged the responses to the multitude of queries on human-centric topics. Google is not the only thing that has changed; We've also changed our definition of quality content. The key takeaway ADVERTISEMENT If you have to choose between all the green lights of your Yoast plugin within WordPress or clearer and more organized information for the user, don't hesitate: choose the user . As marketers, we know a lot more about our prospects than we do about a plugin with non-human rules.
Google thinks like a human being and we must do the same. I don't mean to imply that we can completely ignore Google to do great SEO. Technical optimizations are key and we must continue to make them. However, they are not the main driving force. We see technical improvements as a way to deliver what matters most, current content, in the best way possible. my prediction 2022 will be the first year in which it will be truly possible to do good SEO simply by thinking about the end user and leaving Google as an afterthought. And that, my friend, is what good marketing is all about.
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發表於 2024-3-9 17:55:52