Images should help drive home a point,

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Articles, all ranking the best pepperoni brands. Content optimization - screenshot of a googe results page By proceeding with the guide and using that term, you’re setting the article up to disappoint readers who click the link, as they’d likely be looking for the best pepperoni brand. This will hurt your bounce rate and again, torpedo your chances of ranking. Make sure your intent is in line with your audience before you write a single word, using our well-intentioned expert guide on keyword intent.

Use relevant images Images keep your articles engaging but also help your chances of ranking. This is especially true when you use the right images, as they’ll keep your audience engaged. But image best practices don’t stop Iceland Phone Number there. Include your own screenshots when possible, as these build credibility with your audience and further establish you in the space. Don’t use an image for the sake of using an image.




Further inform a reader, or entertain at the least. Keep an eye on your number of images. Too many images can bog down your page speed and impact your SEO. Compress images using one of the many free tools available. Images should stay right around 100kb, ideally. Anything over that risks slowing your site down. However, your hero image can be a bit larger, along with infographics, as these are top-priority images. Tip: Run your page through the aforementioned Google PageSpeed Insights