Measure the ROI of your marketing

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You’re much more likely to turn customers into promoters of your business if you nurture your relationship with them after they’ve made a purchase. By keeping in touch with customers, asking them for feedback, and even involving them when you create content, you can turn them into loyal brand ambassadors who will recommend your business to their network. That’s important when 83% of consumers trust recommendations from their peers. At Plezi, our relationship with Lemonway is a good example of this.


The only way to know if your marketing actions are creating deutschland phone number results is by measuring their return on investment (ROI). That can often be difficult to do because there are many different variables which can affect whether someone is converted into a lead or customer.

There are a number of ways to calculate the ROI of marketing actions manually. Using marketing automation software like Plezi makes it a lot easier to calculate this accurately.




Only you can decide what works for your business. So don’t be afraid to experiment with new marketing ideas. If something works, it might put your business one step ahead of the competition. If you want to try out a different marketing tactic, make sure you start with some sort of hypothesis or question that you want to answer and have some way to measure the results with data.