Data Security Was Also Relevant and Continues
The video application’s strength is so great that it is managing to go head to head with Google when it comes to doing searches. This is what an article published by Google itself showed, where it reports that almost 40% of Generation Z prefers searches on TikTok and Instagram over Google’s search and maps features. With the app’s power, the “tiktokization” of other apps was gaining more and more ground. Instagram, for example, prioritized video with Reels, transforming its feed into the face of TikTok this year.YouTube also needed to position itself in the short video trend and launched YouTube Shorts, aiming to help content creators draw audience attention with shorter videos. Therefore, as a marketer, you must remain attentive to TikTok and news released by the platform because it will continue to set Algeria WhatsApp Number trends in 2023. to Be a Concern in 2023 Discussions regarding privacy in the digital environment, the end of third-party cookies, and growing concern about the LGPD took hold of agencies and brands’ marketing sectors. A study published by Adobe—with nearly 6,000 consumers surveyed and over 900 leaders in the EMEA (Europe, the Middle East, and Africa).
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Region—showed that 70% of consumers are concerned about how companies are using their data. Also, according to the study, 67% of respondents intend to stop buying from brands that mishandle their data. Therefore, data protection policies should be taken more seriously in 2023. Customers who trust the brand tend to recommend it to friends, repeat purchases, and become company promoters on social media. This bond of trust between brands and users is certainly a trend (and a must) for next year. (Good) Content Still Matters According to research done by Google, 87% of content viewers say good content is personal and relevant.
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