The purpose of CRM marketing in B2B
Having understood in detail the structure and functions of the sales department, it is necessary to determine the goals of process automation. The main one is increasing profits. We also identified 6 basic tasks of CRM marketing: Automation of routine and similar tasks. For example, this could be informing the client about receipt of the application, next steps, and order status. An example of a welcome letter from a manager An example of a welcome letter from a manager Managing client expectations. By collecting feedback, you understand how satisfied the client is with the interaction with the company. You will also have an understanding of what customers expect.Useful material on the topic How to stop losing 1.5 million rubles aEmail Listmonth on negative reviews on the Internet Increasing conversion from stage to stage within the sales funnel. We at Completo send clients a standard questionnaire to understand how to improve interaction at each stage We at Completo send clients a standard questionnaire to understand how to improve interaction at each stage Delivery of personalized offers depending on: target audience; pain/problems; a new product that will solve the current pains of the audience; changed situation in the external environment; insights received from the sales department or other sources. For example, you learned that a product is interesting to an audience that you had not previously taken into account. sending trigger messages to clientsOur case study is sending trigger messages to clients who may be interested in the topic of attracting leads using context.
https://b2bphonelist.com/wp-content/uploads/2024/01/Email-List-300x300.jpg
We developed a new product, highlighted important features for the target audience and informed the interested audience Repeat sales. Here it is important to receive feedback after the provision of a service or the first shipment of goods in order to understand the prospects for further cooperation. customer path to repeat purchase into stages It is necessary to break down the customer’s path to a repeat purchase into stages and at each of them lead him to the target action, that is, interact with him and win loyalty. After the first sale comes the NPS collection stage. For example, we assume that the repurchase period will occur in 2 months. If we simply call after this period and offer to purchase the product, the likelihood of purchase will be quite low.
頁:
[1]