Sacrifices monetary sacrifices
Situation or context in which the person who has to decide finds himself. The presence of antecedent physical or social contingencies can increase the functional or social value of the asset. In principle the consumer should maximize each of these values. In a particular situation it is possible that the user makes selection choices with the aim of maximizing the one or those to which he attributes greater importance. The causes of value destruction lie in monetary and non.monetary costs such as the physical psychological and intellectual efforts linked to the need to decide organize dedicate time endure waiting etc.For the purposes of analyzing the global perceived value of a territory we could mention benefits functional values the quality of the transport network car parks cycle paths technical services .; emotional values the landscape the historical heritage the nightlife . (see for example Digital Marketing Service the romagna coast); social values the presence of lucky tourists and famous people high quality services . (see versilia or portofino); ethical values the presence of specific actions structures and provisions in favor of the environment and more globally of sustainable development . the price level of hotels restaurants and facilities in the area .; non.monetary sacrifices difficulties in orientation identifying routes high traffic.
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In light of all these considerations we can define an operational model that allows us to evaluate the impact of mobile technologies and m.tourism services on the perceived value of a territory. The introduction of these technologies adds two new variables such as tourists' motivations (or the benefits sought) and their attitudes . In fact tourists' motivations can be multiple the desire to change the rhythms of everyday life to practice a sport to make a cultural discovery a need for sociality the search for traces of the past.
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