Loyalty of the target audience
The vocabulary tells us that loyalty is loyalty, commitment to consumers and employees to a trademark, a product. How to work it out?The secret lies in the little things:
High quality product, that is. its ability to meet the needs of the client.
High-quality service. The situation when the client comes to not only get the service or buy a product, but also to communicate with representatives of the company, get a dose of positive emotions and smiles!
Compliance of the mission and image shopify website designof the company to the personal interests of the buyer.
But the path to the heart and loyalty of the company's employees lies through:
Compliance of the company’s plans and mission to the plans for the future of the employee and his worldview in general.
Trust and human attitude towards employees and among them. Justice of management decision-making!
The opportunity to express your opinion, participate in the development of the company, grow on the career ladder.
Sometimes it can be difficult to understand what is in the head of customers and why one of them is loyal, and someone does not want to work with the company at all. Perhaps this person had a sad experience of buying or something like that. You indulge it and you indulge it with discounts, and you make special offers, and you show a personal attitude, but everything is useless! What is he so dissatisfied with? How to fix it?
Tools and ways
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Selling benefits, not goods. This is the push of the pendulum from yourself, which should make the client buy the goods - the pendulum will return to you.
Sell a little more for the same money. Give free shipping, gifts, make surprises.
Actions. Report them in advance and prepare for them. Provide a sufficient quantity of goods for anyone who may want to take part in the promotion. Control the sellers. Eliminate the situation with long-term expectations of customers.
Be transparent and understandable. Let's answer clear questions, don't essent the answers, be honest.
Learn to communicate and be friends with a client.
Adaptation for the client. Try to adjust to the buyer. Use the same tone, voice, speed of speech.
Share your knowledge and experience. Tell us about the additional capabilities of the product, the secrets of its use, etc.
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