If your website is powered by WordPress or another blogging platform
It should also give visitors a reason to take some kind of action like sign up for your newsletter, watch a video, or request a quote. When a business uses a blog as their homepage, visitors don’t get to see what the company has to offer. Business blogs are predominantly used for content marketing, and often deviate from the primary purpose of the website. For example, a plumber might publish DIY content that covers more than plumbing issues.If that’s what a potential client sees on the homepage, they’ll think they’re in the wrong spot. They’re looki Cabo Verde Email List ng for a plumber, not DIY advice. Using a blogging platform? Set your homepage to a page Statistics show that 74.6 million websites use WordPress. Half of those sites are hosted for free on WordPress.com. The rest use a self-hosted installation. Clearly, blogging is popular, but many businesses don’t know they don’t have to show their latest posts on their homepage.
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Unless you’re a blogger, a blog article or collection of your latest posts isn’t what your visitors should see on your homepage. be sure to set your homepage to a page rather than a post. Even if you are a blogger, you might benefit from setting a page as your homepage. If you’re monetizing your blog through affiliate links, email marketing, or PPC ads, setting up static homepage content gives you a chance to market to more of your visitors.
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